Sleysla, a brand renowned for its eco-friendly and sustainable handmade products, has become a symbol of Saudi cultural heritage, combining traditional craftsmanship with bold colors and modern designs.
Established in 2008 as part of the Al-Faisalya Women Welfare Society in Saudi Arabia, the Sleysla Center for Developing Saudi Heritage goes beyond being just a brand for cultural goods. Under the leadership of Princess Fahda bint Saud bin Abdul Aziz Al-Saud, the center has evolved into one of the most significant cultural initiatives in the country.
At the core of Sleysla's mission is the empowerment of women, especially those from economically challenged backgrounds or with special needs. The center provides training and skills development to these women, enabling them to create handcrafted products inspired by Saudi heritage. The artisans at Sleysla utilize eco-friendly materials and incorporate traditional handicrafts like palm-tree fronds and wool-based Sadu patterns, reflecting the rich culture and history of Saudi Arabia.
Reda Gazawy, spokesperson for Sleysla and a member of the Craft Cooperative Society's board of directors, expressed Princess Fahda's vision to maintain a connection with traditional crafts while adapting them to contemporary tastes. The brand's renowned palm-tree frond bags stand as a testament to this endeavor.
Sustainability remains a core value for Sleysla, as they prioritize recycling Saudi raw materials to design both traditional and modern accessories. The center's commitment to sustainability extends to its plans for expansion, with the aim of accommodating more craftswomen and increasing the availability of Saudi heritage-inspired items throughout the Kingdom. Additionally, Sleysla seeks to broaden its reach by participating in international exhibitions, presenting its unique cultural offerings to a global audience.
The brand's diverse product range includes handbags, abayas, decor items, and clothing, each carrying the essence of Saudi heritage and the craftsmanship of the skilled Saudi women behind them. As Sleysla continues to flourish, it plays a vital role in preserving and promoting Saudi Arabia's cultural identity, merging tradition with contemporary fashion to make a lasting impact on the world stage.